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Rawnet launches R&D lab to create innovative solutions to perplexing business problems

Multi-award winning digital agency Rawnet is following the lead of fellow technology businesses across the pond with the launch of an internal research and development lab and innovation centre.

The Rawnet Labs, which will be an independent unit of the high-growth agency, has been established to help solve emerging business challenges in the digital world.

Find out more about the Rawnet Labs here. Drawing on resources within the business, the Lab led by the agencies Senior Developer, Ville Hellman will attempt to create useful, cool and intrinsically intelligent digital projects that will benefit the business, the industry and the agency’s growing roster of clients in a practical way.Adam Smith, owner and managing director, said: “Digital never sleeps. We know this and we also know that you simply cannot afford to stand still in the digital industry – otherwise you will get left behind. The Rawnet Lab will make sure we stay ahead of the game, and ensure we can live up to our ‘Write the Future’ mantra.

“We want to set our talented teams loose to create useful, intelligent digital products and tools that solve real business problems. This will help us develop solutions that our clients are not expecting, although that is not our primary focus.”

Ville Hellman, head of development and Rawnet Labs lead, added: “Rawnet is a business full of opinionated tinkerers who think creatively about the problems facing the digital industry and our clients. The Lab will be a place where unadulterated creativity can be cultivated to create something truly special. With no client restrictions, the rotated Rawnet labs team will showcase what we are really capable of as a business.

This was posted in Bdaily's Members' News section by David Martin .