Member Article

Good Bubble clinches backing from Dragon Deborah

The founder of the Good Bubble range of fruit-based toiletries for children has secured a £60,000 boost from successful entrepreneur and Dragon’s Den investor Deborah Meaden.

Amy Wordsworth, who is 27 and from Manchester, entered the Den to make her pitch to the Dragons and secured a £60,000 investment for a 40 per cent stake in the business.

“It was certainly a rollercoaster in the Den,” she said.

“The pressure does mount which left me feeling rather light-headed at one point. But the Dragons rallied round, and after lending me a chair to recover, I carried on with the pitch.

“I am thrilled to have Deborah’s support. With her level of knowledge, experience in building retail brands and driving routes to market, my dream of seeing Good Bubble become a part of families’ lives the world over is within reach.”

The investment boost will support a programme of international expansion, new product development, branding, PR and marketing campaigns.

Launched in 2014, Good Bubble is the first children’s range to use superfruits, and all products contain natural ingredients with no harsh chemicals.

Deborah Meaden said: “It is becoming more evident that what we put on our skin is as important as what we put in our mouths.

As a result consumers have never been more savvy about what goes in to the products they use on their family. In particular, parents want to be assured that bathtime products are gentle enough for young skin. The natural formulations and the fun element were a big part of Good Bubble’s appeal.

“For me, it’s also as much about the people as it is the products. I was quickly impressed by Amy’s level of research and knowledge of her market. The energetic passion with which she has built the brand coupled with how she carried herself in the Den, and came back fighting from a tricky moment clinched it for me.”

This was posted in Bdaily's Members' News section by Simon Malia .