Partner Article

Auto Trader seals alliance with finance broker Zuto

Online motor finance broker Zuto has signed a two year agreement with the motor sales website Auto Trader. The two firms say the partnership will help car buyers secure the best finance deals.

Auto Trader has its headquarters at First Street in Manchester. Zuto, formerly known as CarLoan4U, will enjoy exclusive rights to promote its consumer finance offer alongside Auto Trader’s private car adverts.

The business partners with more than 15 lenders to provide finance options to people looking to buy a car.

James Wilkinson, CEO of Zuto, said: “Buying a car can be a daunting experience because there are a lot of unknowns, but we aim to make this an easier process. Not everyone has a mechanic on-hand to reassure them they’re making a sound buying decision or is confident they’ll be approved for a loan.

“ We make our customers aware of their finance options and ultimate budget before beginning their car search. We know that to truly help car buyers we also need to forge stronger relationships with dealerships so will be working to expand our recommended dealer programme in the coming year.“

Paul Harrison, Head of Motor Finance at Auto Trader, added: “It was an obvious choice to partner again with Zuto on our private car adverts, because their business model is much more than just a finance solution.

“Some car buyers will always prefer to arrange their finance before visiting a showroom, so this partnership is aligned to how consumers now research finance online, while at the same time helping dealers to sell cars to consumers they would not have otherwise seen.

“Zuto’s value-added service and intuitive technology not only makes for a very positive experience for the buyer but also delivers a new, confident kind of customer to dealerships – a customer who understands what they can afford, the finance product they’ve been recommended and the cars that are available in their price range.”

This was posted in Bdaily's Members' News section by Simon Malia .