bwin hands Leeds marketing agency pan-European TV campaign

bwin, Europe’s leading online betting brand, has awarded Leeds-based marketing communications agency, Home, with its pan-European TV brief, following a six-way pitch.

Home will showcase the bwin brand via a TV and integrated campaign, which will benefit from bwin’s partnerships with Real Madrid and Juventus, while being celebrated in the competitive e-gaming market.

Filmed earlier this month, the TV commercial will feature a several Real Madrid and Juventus players. Airing in central European markets including France, Germany, Italy and Spain, the campaign will run from September this year right until the 2015/16 season concludes.

Home won the bwin contract following a three-stage, six-way pitch against a host of European agencies.

Derren Maggs, marketing director at bwin, said: “Home truly understands the betting market, football, our current positioning and share our vision of where we want to be. Their fantastic and fresh ideas highlighted our ambition to be the leading football betting brand.”

Nick Jackson, director at Home, added: “We are thrilled to be working with bwin on such a great brief. Our creative and planning teams have been working on a concept that captures the next-level anticipation, thrill and excitement of football fans who have immersed themselves within the games by betting with bwin.”

Home is an integrated marketing communications agency based in Leeds, London, Gibraltar and Sydney. Now employing over 185 staff with a turnover of nearly £30m, the agency works across the key disciplines of branding, advertising and search-driven digital marketing (SEO, PPC, display, PR and social media). RAR recommended, DADI award winning, a Google Partner and named in 2014’s Sunday Times Virgin Fast Track 100, Home was also recently ranked No 1 in the Independent Agency Census for 100+ staff.

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