Leeds United sign new fan-beneficial deal

Leeds United has signed a new deal with bookmakers Coral, which will see the firm become the club’s official betting and gaming partner.

As part of the new partnership, Coral will also become the official sponsor of Elland Road’s north east corner stand, which will now be known as ‘The Coral North East Stand.’

Leeds fans are also expected to benefit from this sponsorship deal, as they will have access to offers and promotions during the season, both online or at one of CORAL’s matchday betting kiosks located in Elland Road.

Massimo Cellino,the owner of Leeds United, said: “Coral are a leader in their industry, and it’s another promising sign for the future of Leeds United, that they have chosen to enter into this great partnership with us.

“We look forward to working closely with them over the coming season, and forging a relationship that will continue to grow beyond”.

Matt Prevost, Coral’s brand director, added: “We are thrilled to be partnering with a club of the size and stature of Leeds United and look forward to providing the club’s fans with the best possible football betting service whether this be online, mobile or through the kiosks in the ground.

“We would like to wish Leeds United the very best for the season ahead. Everyone at Coral is looking forward to it immensely.”

BD Sport Rights negotiated the deal on behalf of Leeds United and Coral.