Partner Article

Wasserman Experience hires award-winning talent Paul Donohue

Brand experience agency Wasserman Experience has announced the appointment of Paul Donohue as its new head of digital and technology. The hire represents the agency’s continued ambition to be the go-to agency for delivering award winning brand experiences that are world firsts in digital, innovation and technology.

Donohue will be responsible for continuing to drive digital and technology through everything the agency delivers, ensuring that it remains a key offering to enhancing the activation, and pushing the boundaries of live experiences for its clients.

He will report directly into Wasserman Experience’s managing directors, Paul Saville and Cris Cicirello.

Donohue joins Wasserman Experience with 17 years’ experience working in digital. He has spent time at some of the biggest agency names in the industry including M&C Saatchi and Ogilvy & Mather where he held the role of integrated delivery director. As well as picking up multiple awards in his career, including four Cannes Lion Awards with agency Ogilvy, Agency of the Decade with Dare as well as lecturing at Ravensbourne College in Digital.

Paul Saville, managing director said: “Paul has joined the agency at an exciting time. His appointment represents our ongoing commitment to ensuring that digital continues to sit at the heart of our creative thinking to elevate the consumer experience.

“Paul’s proven expertise in cutting-edge digital technology, and social media will add to our existing capabilities. With Wasserman Experience, clients don’t just get a campaign that provides premium, physical experiences for their target audience, but also innovative digital execution that’s not just an afterthought. Paul is a digital native who has been around from the dotcom era. He has a fantastic track-record for consistently innovating, inspiring teams and producing award winning work. He will play a key role in ensuring we continue to challenge ourselves and consistently push the boundaries of what we do.”

Donohue said: “I am really excited that the industry is now in a place where digital is no longer constricted to a screen and can truly be brought to life through physical experiences. Wasserman Experience has always been at the forefront of being able to weave digital and physical environments. Being with an agency that has spearheaded the digital experiential industry with the ambitions to push boundaries even further is a place I am really looking forward to being a part of.”

This was posted in Bdaily's Members' News section by Alex Sampson .