Partner Article

Xero launches new Advisor Directory

· New tools help small businesses find industry-specific Xero accountants and bookkeepers across all geographies

· Allows Xero accountants to track incoming leads and grow their business

Xero(@Xero) today released its new Xero Advisor Directory making it easy for small business owners to find a Xero-certified advisor who can help manage daily financial tasks and provide industry-specific advice and expertise. Small businesses who work with an accountant typically have a much higher success rate and these new tools make it even easier for them to find the right Xero advisor to help with business planning, company formation, loan applications, payroll, and tax auditing. Xero Advisors can customise their profile page to market specific details about their practice and for the first time, track new customer leads.

What’s new about the Xero Advisor Directory?

The new Xero Advisor Directory offers a variety of useful new features including:

· Descriptions of typical services that accountants, bookkeepers and financial professionals offer small business clients

· Real-time geographical map pinpointing Xero Advisors; intuitive search filters narrow Xero Advisors by city, suburb or postal code

· Optimised mobile experience that uses visitor geolocation to display nearby Xero Advisors

· A search tool to help business owners find Xero Advisors by name, industry specialty and keywords

· Direct click-to-contact functionality lets business owners connect with Xero Advisors

As part of its ongoing commitment to supporting small businesses everywhere, Xero recently released the company’s 100th detailedsmall business guide. These extensive guides were created by Xero’s worldwide team of small business accounting and bookkeeping experts and are designed to provide tips and tricks on accounting, payroll, marketing and invoicing.

Comments on the News:

“Choosing an accountant is like choosing a new business partner” said Xero’s Global Vice President of Education and Head of Accounting in the USA, Amy Vetter.

“The right accountant will become a trusted colleague, who offers advice and guidance as a small business grows. Xero’s new Advisory Directory will help small businesses all over the world find an accountant who’ll be able to offer valuable business advice using real-time data, all from within Xero, no matter where they are located.”

“Community feedback is playing a crucial role in our ability to deliver new products and features that are guaranteed to be of service to accounting professionals and their clients” said Xero’s Product Manager Bailey Brooks. “We are excited because Xero’s new Advisory Directory will give small businesses the opportunity to find an accountant who is able to provide them with innovative and higher value advisory services.”

“Since Haven trust became listed as a Xero Certified Advisor in 2012, we have enjoyed a steady stream of new business leads. We are excited to be part of the next evolution of Advisory Directory and the chance that gives us to reach and help more young businesses on their Xero journey,” said Andrew Hubbard, Xero certified advisor at Haventrust Limited.

This was posted in Bdaily's Members' News section by Xero .