Partner Article

Up Close And Personal

Skipton Financial Services (SFS) has turned to an online direct mail tool to keep in touch with some of their clients.

SFS uses Hello Market – the platform devised by Keighley-based DMP with patents pending – to send individualised letters to around 300 clients a month. And using Hello Market has cut the company’s costs by around 33 per cent.

Scott Cameron, marketing consultant with SFS, said: “We use Hello Market to create and mail out letters to clients in order to keep them informed about who to contact. The text within the letters is different depending on the reason for the adviser movement – for example retirement or maternity.

“We personalise as many different aspects of the addressee information in order to make the mailings feel much more individual to the client and therefore engage them better.”

DMP, which employs 55 people at its Royd Way base, developed Hello Market when owner Tony Kemp realised the level of personalisation of direct mail his customers demanded just wasn’t available anywhere else.

Tony said: “Hello Market is secure, fully variable, complex and highly personalised with maximum flexibility which is unrivalled by any other online direct mail service. This is the degree of versatility which organisations like SFS need at their fingertips and we are delighted to be able to meet that demand.”

And Scott points at how easy Hello Market is to use.

He said: “The website and user friendly nature of it is of course a key highlight to the whole process. But a great strength of Hello Market has to be the team that sits behind the website. Whenever I’ve had a query they have always been hugely attentive and helpful.

“Hello Market is a fantastic automated mailing system and I’d be happy to use it long term into the future.”

Scott also highlighted the ability to copy campaigns in order for them to be mailed out on different dates as a big advantage.

DMP offers traditional litho and digital print technology. Its Hello Market platform, which allows businesses of all sizes to create personalised, fully flexible, online direct mail campaigns, is constantly evolving as the company reacts to customer needs.

This was posted in Bdaily's Members' News section by DMP .