Harrogate technology start-up taking innovative app to Chicago

Documobi, a Harrogate-based technology start-up, is set to launch the documobiFUSE app at Graph Expo 2015 in Chicago.

The conference will take place from the 13th-16th of September, and Documobi will be showcasing its app alongside other global Print powerhouses such as, Xerox and HP.

documobiFUSE will be heading to the conference with an already established reputation within the industry having won a ‘Future of Print’ Award, which recognises upcoming highlights from Graph Expo.

The documobiFUSE app is a Print to Mobile enabler. Awarded a U.S. patent in 2014, FUSE allows user generated content to be embedded into Brand media via smartphones, tablets and wearables, to build a more direct and responsive Brand to Consumer relationship.

Through scanning printed media, with a Mobile device, the FUSE app generates a personalised and contextualised campaign message direct to an individual.

Pete Lancaster, documobiFUSE founder and CEO, said: “It’s extremely encouraging that the industry has recognized the ingenuity and innovation of documobiFUSE ahead of the official North America launch. To be recognised with a ‘Future of Print’ Award cements what we already know, documobiFUSE will be integral to the future of print.”

FUSE will initially launch in North America and target Marketing Service Providers (MSPs) with infrastructure to support, launch or develop a mobile strategy for their brand clients.

In addition, there will also be a second phase launch in the UK at The Technology Expo 2015. The sales target for the UK will be brand and marketing agencies looking for the next step in mobile innovation.

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