Member Article

Direct Mail Tool Is Better Than Ever

Direct mail specialist DMP has taken its updated state of the art, free, online tool for creating mailshots to a new level.

Hello Market – already used by businesses of all sizes from financial giants to car dealerships – has just been upgraded to professional graphic design standards giving extra tools, options and capability.

The platform lets users create bespoke mailshots online then click to post out hard copy mailings allowing them to communicate with customers in a dynamic, tailored and relevant way.

Said md Tony Kemp: “Businesses can send out personalised information ranging from how a customer’s investments are doing to a reminder that a service is due, a change of named contact on an individual’s account or even a birthday card with Hello Market.

“The software is more flexible than anything else out there and it is free. Data can be used in ways previously thought impossible. Whatever the user knows about their customer, they can use to make tailored mailings pertinent and relevant to that individual, making it much more effective.

“Changes can be made in flight so designers can use pictures and text relevant to individuals regardless of how many are required. No design has a minimum order. Hello Market means maximum efficiency with the greatest impact.

“Hello Market enables subtle but effective touches to bespoke fliers and brochures thanks to using enriched data. For example, increase text size for customers you know to be over 50 while it remains smaller for younger recipients.”

Hello Market has templates for users, or confident designers can go freestyle. And the system will save completed jobs so monthly mailings can easily be kept together and personalised templates tweaked and used time and again.

Said Tony: “There are no costs associated with accessing Hello Market, no licences to buy or programmes to pay for and download. Users create their mailshots then DMP prints and posts them all out with the customer paying for the hard copies they create.”

Hello Market was expanded and relaunched after DMP realised that customers with the most flexible tools at their fingertips were the ones with the most chance of success.

Said Tony: “Every business wanting to grow needs Hello Market. From dentists to pension providers, farming organisations to car dealerships, Hello Market makes personalised contact with customers easy, efficient and relevant.

“Research proves that hard copy direct mail is considered more authoritative and informative than email. A poll of 9,000 people for CMS Ltd (1) suggested that 83 per cent of people felt direct mail was easier to take in than email. It is obvious that targeting doormats makes business sense.

“Hello Market allows companies to alter images and text to suit individual clients – no matter what the size of the print run. And it can all be printed and mailed out in as little as 24 hours to a client’s uploaded list, or using our own 40 million strong consumer database.”

DMP offers traditional litho and digital print technology. Its Hello Market platform, which allows businesses of all sizes to create personalised, fully flexible, online direct mail campaigns, is constantly evolving as the company reacts to customer needs. -ends- 1 Direct mail statistics as quoted http://www.centralmailing.co.uk/direct-mail-statistics-2014/

This was posted in Bdaily's Members' News section by DMP .