Partner Article

Fits.me strengthens exec team following Rakuten acquisition

Rakuten owned, fit preference specialist, Fits.me has strengthened and reorganised its highest levels of management, as it moves swiftly to optimise for international expansion.

Former chief operating officer Stuart Simms has been promoted to the role of Chief Executive Officer.

Simms will take over former CEO James Gambrell’s current role in its entirety and oversee all day-to-day aspects of the business including commercial & client operations, sales & marketing, product and finance. He joins Fits.me’s Board of Directors and reports to the Executive Chairman.

Gambrell himself moves into the newly created position of Executive Chairman where he will assume responsibility for delivering the foundations for international expansion in North America and Asia, including nurturing Fits.me’s relationships across Rakuten entities, and for developing strategic partnerships and technology to support the company’s growth.

The changes provide the additional executive capacity needed to support the company’s rapid post-Rakuten expansion, growth objectives and global ambitions.

Fits.me Executive Chairman James Gambrell said: “This is a brilliant appointment: Stuart substantially increases the executive management capacity of Fits.me and will enable us to accelerate the delivery of the significant growth opportunities that result from being part of the Rakuten family.”

New Chief Executive officer Stuart Simms said: “Rakuten presents a fantastic opportunity for Fits.me to fulfil its potential and continue its market leadership. Today’s division of responsibilities plays to our respective strengths and gives us the focus and bench strength which will help us to meet ambitious goals and hit our targets.”

All changes are effective immediately.

This was posted in Bdaily's Members' News section by David Martin .