Pets at Home renews partnership with ITV’s For the Love of Dogs

Pet supplies retailer Pets at Home has renewed its partnership with the ITV show Paul O’Grady: For the Love of Dogs.

The Cheshire-headquartered firm will continue to sponsor the TV programme, which is returning for its fourth series later this week.

Pets at Home’s marketing director, Scott Jefferson, said: “We’re incredibly proud to be sponsoring another season of Paul O’Grady: For the Love of Dogs.

“The series showcases the hard work of the dedicated Battersea Cats and Dogs Home team, as well as highlighting the number of rescue dogs desperately in need of a new and loving home.

He added: “Our continued work with the programme also allows us to use idents to focus on some of our customers’ own special moments with their pets, along with highlighting a selection of the services and products we provide to keep the nation’s pets happy and healthy.”

The Handforth-based pet retailer and the show, which sees Merseyside actor and TV presenter Paul O’Grady working with Battersea Dogs and Cats Home to find new owners for dogs, will promote the extended partnership through a number of platforms, including TV, mobile and online.

Paul O’Grady: For the Love of Dogs, which launched in 2012, drew up to 8.6m viewers for its 2014 series.