Car dealer John Holland gears up with grassroots hockey club

Sheffield-based prestige car dealer John Holland has announced a new partnership with a South Yorkshire grassroots hockey club.

Family-run firm John Holland, which are the currentfront-of-shirt sponsors of Sheffield United, will now be sponsoring Rotherham’s Diamondback Inline Hockey Club.

The partnership will see the John Holland logo appear on the front of the Diamondback Inline’s kit.

Diamondback Inline Hockey Club was founded in April 2014 by Nick Frewin and Jen Coote, which initially consisted of two age groups, under 10s and under 12s.

The club has since expanded and currently has teams for the upcoming British Inline Puck Hockey Association (BIPHA) season in under 10s, two teams in 12s, 14s 16s and senior, who are all based at the Simply Skate Arena in Rotherham.

Jen Coote said: “We are absolutely thrilled to have a company such as John Holland on board as a sponsor of our club.

“They are an extremely successful and reputable company, and their showroom consists of some of the finest cars that money can buy so it’s a great honour to have their logo on our kit.

“We were determined to secure them as a sponsor and we hope that their reputation can help to raise the profile of our club.”

Mark Holland, managing director of John Holland, added: “We have developed a close relationship with the Diamondbacks over the past year and we are delighted to show our support for a grassroots sports team in addition to our sponsorship of Sheffield United.

“We look forward to becoming a part of their future success.”

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