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Merlin Duff to take the reigns of Wonderstuff’s new London spell

Brand and design consultancy Wonderstuff is set to open a London office, which will be headed up by one of its long-standing brand consultants, Merlin Duff.

Wonderstuff, which has also recently moved into new, bigger premises in Newcastle, will base the new branch at the No1 Euston Square development.

Merlin, who joined Wonderstuff three years ago, will be tasked with establishing Wonderstuff in the capital, while simultaneously undertaking his masters in Brand Strategy at Brunel University.

Wonderstuff owner, Paul Alderson, said: “The first half of 2015 has seen a rapid period of growth for us, culminating in the move to new Newcastle offices last month and the opening of our London operations.

“Our Newcastle location, on the corner of Salters Road and Gosforth High Street, offers us great visibility and the space to both grow the team and to service clients in the way we need as a progressive brand consultancy.”

One of the firm’s major London-based clients is New River Retail Ltd, a Mayfair-based retail property management organisation, with £912m of assets in shopping centres, retail warehouses and high street property in its portfolio.

Paul continued: “The move into London comes at a time where we’re looking to not only improve our clients’ understanding of the importance of brand, but ensure we also keep learning, as individuals and as a collective.

“Many things have aligned at a perfect time. Giving Merlin the opportunity to not only further his understanding and take the reins in London shows true long term commitment to developing the team here.”

The company has also announced two new appointments, Karl Bell, a 30-year-old senior designer and Thea Van der Velde, who joins Wonderstuff as a part time studio manager. Both will operate from the Newcastle offices.

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