Leeds digital agency completes online facelift for HD Brows

Salon beauty brand HD Brows seeked the help of a Leeds digital agency to create a revamped online store following the launch of its Make Up by HD Brows collection.

With celebrity fans including Amanda Holden, Emeli Sande and the Saturdays and over 4000 stylists trained to deliver its tailored brow services in salons across the UK, Anna Coull of HD Brows said the company wanted to put a strong focus on strengthening its online retail presence.

Anna said: “In a salon environment our customers have trained stylists on hand to demonstrate our products and make recommendations and we wanted to offer the same personal approach online.

Elementary Digital’s redesign of the site features how-to videos on HD Brows’ product pages, giving bitesize make up application tutorials and its Be Inspired blog offers make up tips and celebrity style advice.

Gyles Seward of Elementary Digital stated that his team used the latest conversion optimisation techniques in the redesign.

Gyles commented: “The project involved a complete reworking of HD Brows’ existing Magento website to improve conversion rates and promote the brand’s capsule collection of make up and brow products to online customers in a visual and engaging way.

“The new site really reflects the personality of the brand and offers an improved mobile experience making it easier for customers to find the right product and place an order quickly from any device.”