Partner Article

MeliáRewards rewards VIPs with Priority Pass lounge access

Priority Pass, the world’s largest independent airport lounge access program, is now available to Meliá Hotels International’s most valued customers, MeliáRewards Platinum members. The premium service provides access to over 850 airport lounges around the world and is open to members of the MeliáRewards program.

Meliá Hotels International operates 350 hotels in 40 countries. It has selected Priority Pass so that it can extend and enhance the experience it offers to guests. Through its MeliáRewards, Collect Emotions campaign, Meliá Hotels International aims to offer unique, exclusive experiences and highly personalized rewards, which go beyond basic points programs.

At the highest tier is MeliáRewards Platinum, reserved for the most well-traveled, frequent guests at its hotels. Priority Pass’s global reach and its sophisticated, high quality airport lounges directly appeals to the values of these discerning guests.

Priority Pass General Manager EMEA, Errol McGlothan said: “Priority Pass is the perfect fit for Meliá Hotels International which wanted to innovate and differentiate its offer in the competitive hospitality market. Priority Pass elevates the guest experience with an aspirational lifestyle benefit which complements the principles of MeliáRewards. We look forward to welcoming guests to our lounges, allowing them to relax and recharge before and after visiting Meliá Hotels International’s stunning venues and resorts.”

Meliá Hotels International, Global Business Development Vice President, José María Dalmau said, “MeliáRewards is designed to enrich every experience the customer has with us, to make their stay truly unforgettable. That means that we focus attention on every aspect of our guests’ stay including their journey to and from our hotels. We selected Priority Pass because it offers that high-end, assured experience that our most loyal guests expect, and it will be a valuable addition to our successful program.”

MeliáRewards Platinum members are automatically eligible for Priority Pass membership.

This was posted in Bdaily's Members' News section by Errol McGlothan .