Member Article

Witton Albion Stadium renamed The Netdec Stadium

Following a major three-year sponsorship deal, Preston based IT specialists, NetDec, will see Witton Albion Football Club’s Wincham Park stadium renamed “The NetDec Stadium”.

NetDec will also becomes the club’s communications partner in an arrangement which could benefit hundreds of businesses across Northwich regardless of their football allegiances.

As part of their tie-up with the football club, NetDec will be offering high-speed internet connectivity across the town, boosted by small aerials installed on floodlights at the team’s Wincham Park home.

NetDec founder and MD Craig Townley is delighted with the deal. “From our point of view this is a win-win. We were introduced to Witton Albion by Trish Brockbank, a Commercial Consultant to the Football Industry and were very impressed with the club’s vision for the future and want to be a part of that. The communications partnership also enables us to showcase our product, not just in Northwich, but also to the wider footballing community.”

Under the terms of the partnership, Evo-Stik NPL Div 1 (north) club Witton Albion will host a series of seminars and presentations as part of a business networking initiative designed to help local companies gain new customers.

Celebrating the club’s biggest sponsorship coup in a decade, Witton chairman Mark Harris points out that the deal is a very different take on conventional sponsorships. “The days when a football club simply took a sponsor’s money in return for displaying their logo have gone. In today’s world, providing a Return on Investment is essential. Our partnership with NetDec is precisely that. We will be providing NetDec with a marketing platform from which to provide local companies with better and faster internet connectivity.”

“This is great news for Witton Albion FC. We will be working hard to help NetDec achieve their objectives over the coming years and hope that other companies will follow NetDec’s example.”

Contact: Craig Townley, 01772 366100, craig@netdec.com, www.netdec.com

Photographs courtesy of The Northwich Guardian

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