Member Article

Strategic Advantages of Unified Communications

The world of work is changing. Today’s workforce demand greater flexibility in their working arrangements than ever before.

IT and HR departments are expected to deliver on this demand for flexibility and drive workplace engagement in an increasingly competitive recruiting environment, while Marketing are expected to deliver increasingly high penetration campaigns with static or shrinking budgets.

Over the past few weeks our communications experts at Arkadin have explored the ways a unified communications strategy can address these workplace demands and drive forward top-level strategic goals. In case you missed it here is everything you need to know about the strategic business benefits of unified communications and video conferencing as the world of work is changing.

Millennials are estimated to make up 75% of the global workforce by 2030. They are demanding greater flexibility from their employers than ever before with 30% expecting to never work fixed hours.

Against this backdrop, the buyer’s journey has also changed. Customers are now typically 70% of the way through the buying process before they reach out to Sales.

The key to addressing the changing demands of the workforce, increasing Marketing’s reach, and driving forward top level business strategy, lies in Connected Innovation - enabled through unified communications.

70% of businesses now see unified communications as a strategic programme.

40.7% of respondents in Arkadin’s 2015 survey ‘UC: Where are you on the journey’ agreed that they “understood the benefits of unified communications and were committed to implementing it”.

The way we work is changing. Flexible and effective collaboration, driven by people, enabled by technology, delivers value across the entire business. Your journey to Connected Innovation starts today at our Microsite by copying and pasting this link into your browser: http://bit.ly/1VEIGdR

This post first appeared on the Arkadin blog.

This was posted in Bdaily's Members' News section by Helen Lancaster .