B2B International grows with new consultancy division

B2B International, a market research firm based in Stockport, is accelerating its expansion plans with the launch of a business-to-business (b2b) advice and consultancy division.

The new arm, B2B Advisory, will provide consultancy and mentoring services across clients’ marketing strategies, including brand audits, ideas workshops and marketing intelligence training.

The founder of B2B International, Paul Hague, will serve as a principal consultant with B2B Advisory.

He said: “Since the company’s foundation, our teams have examined almost every marketing subject there is and have worked closely with the world’s largest b2b businesses to help them understand their customers’ needs and experiences.

“We’ve seen a growing demand for external expertise from firms to help make improvements across their marketing activities, and B2B Advisory is the natural next step in that journey.”

The launch of the new division follows a period of growth at B2B International, which saw its annual turnover hit £7.5m last year. Elsewhere, the Market Research Society named B2B International as the fifth fastest growing agency in its annual ranking.

Paul continued: “Drawing on our strong experience in b2b markets, our new service will challenge current processes and empower companies to make the right changes to their marketing strategies.”

Established in 1998 as a family business, B2B International today employs a 120-strong team globally.