Member Article

Home Instead imparts insights for HSBC business customers

A HOMECARE franchisor celebrating its 10th anniversary in the UK hosted a masterclass on franchising as a route to growth for North West HSBC business customers.

Home Instead Senior Care shared a decade of franchise experience and best practice pointers at the business breakfast hosted at its Warrington National Office.

Limited companies and sole traders from across the North West spanning: gymnasiums/leisure, secretarial services, safety equipment, childcare and grounds maintenance attended the bespoke session. It gave HSBC’s customers insight into the potential business development franchising their company could unlock.

Home Instead Senior Care prides itself on providing quality, relationship-led homecare and companionship to older people through its national franchise network, which has grown to 170 franchises over the last decade.

Ruth Brown, Head of Franchise Development, shared the brand’s journey with HSBC’s business customers - to set the scene for an inspirational franchise story.

Part of a renowned, ethical world-wide franchise model, Home Instead Senior Care was brought to the UK from the United States by North West entrepreneurs Trevor and Sam Brocklebank, who wanted to bring global best practice in senior care to this country.

Its market differentiators include matching clients and CAREGivers based on personal interests and hobbies.

Homecare visits last a minimum of one hour to allow bonds of friendship to be made – the cornerstone of relationship-led quality homecare delivered ‘the Home Instead Way’.

The brand’s mission “to change the face of ageing in the UK” is being realised through its franchisees, who are equally passionate about delivering the brand’s homecare ethos through its robust, tested business model in their own territories.

With the potential for commercial growth underlined in the masterclass, Ken Braddock, Franchise Director at HSBC set out three key franchise facts for the businesses.

Franchising is a low risk route to growth. In 2015, the British Franchise Association national survey revealed that less than 4% of franchisees failed in the previous 12 months. This is compared to 50% of non-franchised businesses that failed during their first two years of trading.

Franchising a business is a faster route to growth, which is funded through the franchisee’s investment.

Franchisees as business owners have a vested interest in the overarching success of the brand they have bought into.

As a leading franchise sector expert, Ruth previously Franchise Recruitment Manager with confectioner Thorntons, shared a raft of insights with the bank’s business customers.

With many of its franchisees running multi million turnover businesses, Ruth explained: “A franchise model that is set up with the right ethos, foundations and culture can be a fantastic way to grow a brand and business, if you can find the right people and have a solid partnership then everyone wins.”

To Home Instead Senior Care, the franchisee that’s right for its business is the ‘caring entrepreneur’ and the brand is ready to match people who feel they are cast from this mould with its 150 available territories.

As an exemplar franchisor, Home Instead Senior Care boasts a 5 Star Rating hat-trick in the annual Smith & Henderson Franchisee Satisfaction Survey. The independent survey is based on feedback from franchisees, with Home Instead receiving the highest possible rating in 2013, 2014 and 2015.

This was posted in Bdaily's Members' News section by Simon Donohue .