Williams signs three-year festive deal with Liverpool ONE

Auto dealer Williams Liverpool BMW has consolidated its investment in the city after signing a three-year partnership with Liverpool ONE (L1).

The deal will see Williams, which is based near the city centre on Great Howard Street, sponsor the skating rink at L1’s Ice Festival.

Williams Liverpool BMW’s head of business, Tony Crolla, said: “The Ice Festival is one of the main attractions during the run up to Christmas and certainly contributes to the significant rise in visitor numbers to the city over this busy period.

“We’re thrilled to be sponsoring the ice rink again this year and look forward to bringing festive cheer to the people of Liverpool.”

The sponsorship will also see Williams Liverpool BMW showcasing the latest BMW X1 at the centre of the rink within a ski-themed display.

The firm has backed the annual Ice Festival three times previously.

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