Pitman Training Manchester changes hands to become strategy testbed

Training and education provider Pitman Training has acquired its Manchester city centre franchise.

The firm bought the site to create a stronger alliance between the business and its headquarters in Wetherby, Yorkshire, potentially adding momentum to its growing network of franchises.

So far this year, Pitman Training has secured nine new centres in the UK and overseas.

Claire Lister, Pitman Training Group’s managing director, said: “Manchester is a thriving commercial centre and an ideal location for a Pitman Training centre as it has a flourishing business landscape, which is really starting to build momentum and [become] recognised on a wider scale.

“The centre will be a great base for A/B testing on everything from new course material to marketing initiatives, and enables us, as the franchisor, to gain a clearer vision of the day-to-day life of a Pitman Training franchise partner and the operations at ground level.”

Speaking further, Claire said she believes the acquisition will make Pitman Training Group better placed to unlock growth by implementing more effective strategies.

Manchester-based regional manager Daniel Goodall said of the transaction: “We are very much looking forward to trialing and integrating new initiatives and business strategies to see what works at the centre, to enable the Pitman brand to continue innovating.”

The Manchester site is the company’s second owned centre, with the first acquired in Leeds earlier this year.

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