Member Article

Yorkshire expansion plans for £70m home care business

Home Instead Senior Care – the UK’s leading provider of home care for the elderly – is set to expand its £70m turnover business with a drive to open more branches in Yorkshire.

The franchise business has identified Yorkshire as a region of huge opportunity for its award-winning service – and is seeking the next generation of ‘caring entrepreneurs’ to join its 170-strong franchise network.

Twelve franchise territories are available across the region, including: Bradford, Leeds, Wakefield and Sheffield East. Franchisees are promised the opportunity to enjoy both financial success and the ability to make a positive contribution to their local community.

Established in 2005, Home Instead delivers 5 million hours of high quality care through a network of 170 local franchise teams across the UK, employing 8,000 caregivers. Its service is a lifeline – enabling older people, some of them living with dementia, to continue living independently in their own homes.

The £70m turnover business is led by husband and wife entrepreneurs Trevor and Sam Brocklebank, who founded the business in 2005 with a mission to ‘change the face of ageing’ in the UK by raising standards of home care.

Its unique approach provides a personalised care service – with caregivers and clients matched according to common interests. Home visits last a minimum of one hour.

Chief Executive Trevor Brocklebank said: “We call it care that passes the mum test. This means a dignified standard of care that you would want your loved one, and indeed yourself, to receive in old age.”

Caring entrepreneurs needed

The company is now seeking the next generation of ‘caring entrepreneurs’ to help achieve its mission to change the face of ageing. It aims to achieve a £140m turnover by 2017.

One hundred and fifty carefully mapped franchise territories are available across the UK – with a wide range of opportunities in Yorkshire, including Bradford, Leeds, Wakefield and Sheffield East.

Trevor Brocklebank said: “Delivering this unique model of care requires a special type of franchisee – a ‘caring entrepreneur’ who has both business acumen and a desire to give something positive back to their local community.

“Previous experience of health or social care is not a prerequisite. Good management and people skills, plus an absolute commitment to our unique ethos, are the most important things.”

Home Instead is a leading franchise business in the UK, winning industry awards and topping an independent league table for franchisee satisfaction. In 2015 the company received a 5 Star Rating, the highest rate possible, for the third consecutive year in the annual Smith & Henderson Franchisee Satisfaction survey – a benchmark for the whole franchise industry.

Independent research shows that 96% of clients would recommend the services, and 96% of caregivers said they were proud to work for the company.

This was posted in Bdaily's Members' News section by Simon Donohue .