Bolton insurance firm Primecover sees profits soar

Insurance broker Primecover has seen its profits leap after taking part in a leadership skills course with Bury-based MLP Training.

The Bolton business has reported a 37% profit increase in the two months since its founder and MD, Sharon Bailey, attended the MLP Training programme and made a number of strategic changes to drive sales growth.

Sharon said: “I attended the MLP Leadership Skills course with our operations manager, Michelle Neary, and the first task of the day was to identify our business goals and then look at ways in which we could achieve them through strategic planning.

“I have now taken a step back from the day to day business as a result of the training, and moved to a much more business development and key management role, with my team stepping up to manage the day to day.”

She added: “The change has been massive for me after spending the past nine years building the business and the past 30 years working with clients, but it has paid off in terms of both growth and profitability.”

Primecover has grown each year since it was founded nine years ago, achieving growth of 26.6% over the past 12 months.

MLP’s owner and founder, Mike Le Put, commented: “Making a big change can be a scary prospect for SMEs like Primecover, but implementing change aligned to a goal-oriented growth strategy is an essential part of long-term planning.

“We’re delighted to hear that change has been so positive for Primecover and wish them every continued success as they look forward to celebrating 10 years in business next year.”