Crabbie's announced as major sponsor of Liverpool International Horse Show

Crabbie’s, the alcoholic ginger beer brand produced by Liverpool-based beverage firm Halewood International, has been revealed as a major sponsor of the inaugural Liverpool International Horse Show.

The three-day Liverpool International Horse Show, set to be staged at the Echo Arena over the New Year holiday, will attract a number of show jumpers from around the world, including members of the Team GB Olympic line-up.

The show’s director, Nina Barbour, said: “We are so excited to welcome the Crabbie’s brand on board as a sponsor for the first ever Liverpool International Horse Show.

“As a nationally renowned brand based in the North West, it makes perfect sense to work together on an event that will reaffirm the city of Liverpool as a location for world class equestrian sport.”

She added: “We are really looking forward to working together and welcoming the team to the spectacle of this year’s show.”

The Crabbie’s brand is already associated with equestrian sport, as it is the official title sponsor of The Crabbie’s Grand National Festival at Aintree.