Huddersfield Town teams up with Avalon to give a supporters sendoff

Huddersfield Town has teamed up with Avalon, the provider of pre-paid funeral plans, to create the UK’s first football club branded funeral plan.

As the Championship Club’s latest commercial partner, supporters can now access Avalon’s pre-paid Terriers Funeral Plan.

Costing around £5k, fans will be able to acquire a coffin in Huddersfield Town colours and Club Crest or traditional quality veneered coffin with home shirt and name printed on the back.

In addition, among the funeral plan is also the option to have a blue and white floral football bouquet with condolence card from Huddersfield Town, as well as the option to have ashes scattered around the pitch at the club’s John Smith’s Stadium.

Sean Jarvis, commercial director at Huddersfield Town, said: “While many funerals remain quite traditional, some are increasingly becoming a celebration of life, and that includes sporting interests, and we are often asked if people can use our branding in one form or another. It’s still a bit of a taboo subject but there’s no reason why that should be. The only certain things in life are death and taxes and the sooner we start planning the better. Our commercial deal means the club receives a benefit from plans sold so even when Town fans pass on they can leave a small legacy to the club.”

Paul Wilson, head of business development at Avalon, added: “It’s not uncommon for a person’s love of their football club to feature at their funeral, and many clubs are happy to scatter a supporter’s ashes on or close to their pitch. With the Terriers Funeral Plan, however, we’ve created the UK’s first fully themed funeral service celebrating the life of a fan. With this innovative new plan, we’re giving people the opportunity to combine the love of their team with the benefits of a pre-paid funeral.”

This latest commercial announcement follows Huddersfield Town renewing its sponsoring partnership with the GTI Centre, a specialist dealership that forms part of The Lewis James Group based on Wakefield Road, Huddersfield.