Member Article

Sunderland AFC reveals partnership with Fusion

Sunderland AFC has announced a new partnership with Fusion Contact Centre Services, an arm of financial services company the BGL Group.

Fusion provides contact centre operations for BGL Group brands and partners, employing 6000 people in Sunderland alone.

The partnership gives Fusion a range of rights including static perimeter and jumbo screen advertising at the Stadium of Light, along with digital and social media competitions for supporters and matchday programme advertising.

Gary Hutchinson, Commercial Director at SAFC, said: “We are delighted to welcome Fusion to our Sunderland family and we look forward to working with them on a number of initiatives throughout the season.”

Fusion’s Associate Director, Sarah Burns said: “We are delighted to be partnering with Sunderland AFC. As one of the city’s major employers it makes sense for Fusion to have strong links with the football club.

“Many of our employees support Sunderland AFC and we look forward to a long and prosperous relationship.”

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