Hybrid estate agency to launch across Yorkshire

Hybrid estate agency YOPA is set to launch in Yorkshire later this week.

The launch forms part of a national roll-out following successful pre-Christmas pilots in the Granada and Meridian regions.

YOPA believes there is a gap in the market for its combination of Local Property Managers (LPMs) and cutting-edge industry technology.

YOPA has recruited 10 LPMs to cover territories in Yorkshire including Leeds, Harrogate, Sheffield, York, Doncaster, Bradford and Hull. They will report to regional director Tim Shinners.

The firm, which has its head office in London, has so far hired over 100 LPMs and will have a further 60 in place by the summer.

The national roll-out will include a major advertising campaign across TV, radio, printed media and online as well as other high-profile marketing activity.

Daniel Attia, joint managing director of YOPA, said: “We conducted six-week regional launches in the Granada and Meridian regions before Christmas and the consumer response has been overwhelmingly positive.

“Vendors who have used YOPA tell us they like the combination of experienced Local Property Managers who know their territories and the powerful technology that supports their activity.

“There are plenty of high street agents and online agents but YOPA is genuinely revolutionising the way people buy and sell homes by giving consumers a complete service fit for the 21st century.

“In addition to a growing number of instructions in the two test regions, we have also been taking enquiries from other regions who have heard about the service we can offer.

“We had no hesitation in deciding to move quickly from the pilots to a full national roll-out this month.”

Tim Shinners added: “We have already had a number of enquiries from people in the Yorkshire region who are keen to know about the service YOPA can provide.

“We have recruited a mix of experienced and ambitious LPMs who have a genuine knowledge of their respective territories and a passion for selling properties.”