Partner Article

smartword achieves global coverage

• Bradford business sets up operations in South America, Asia Pacific regions
• Translation services in increasing demand due to online content explosion

A Yorkshire based language translation and localisation business is looking to build on a strong first year, having increased its global coverage to provide services 24 hours a day, seven days a week. smartword, established by localisation industry specialist and airline pilot, Kris Smith, has opened operations in Guatemala, France, Romania, the Philippines and Australia, since starting up in Bradford, Yorkshire in 2014.

Successfully negotiating the language barrier is an increasingly important part of international business strategies. Companies reliant on e-commerce may achieve interest from overseas markets for their products, but industry research shows that, more and more, customers expect the online sales process to be available in their own language.

Furthermore, with more products being shipped across the world, the need for logistical and payment paperwork, instruction manuals and marketing materials to be available in accurate native languages. smartword provides the skills and expertise to translate source content into all required languages, by sourcing the right people from its international network of translators to deliver projects back to the customer.

With the sector enjoying 6% year on year growth, translation and localisation is a growing market space, with the explosion of content volumes. smartword is well positioned to assist companies with experience of translation projects, or those looking to approach new markets in 2016.

Kris Smith, CEO, smartword comments: “Although English is the accepted language of business, with many people holding at least a grasp of the lingo in the First World, the next wave of growth markets will be driven by states including Russia, China, India and South American nations where companies will have to speak the language of these populations.

“It is a fascinating industry that is directly affected by macro-global trends, and smartword is set up to help companies meet their language barrier challenges. In the last 12 months we have worked hard to establish bases in key positions across the world to ensure that we can offer a 24 hour translation service, and we have been working with some fast growing businesses who can see the benefits of accurate translations.”

Businesses looking for services including translation, proofreading, website localisation, desktop document translation and publishing can call +44(0)113 328 0999 or visit www.smartword.co.uk .

This was posted in Bdaily's Members' News section by Anthony Walker .