Richard Setterwall - CEO and Founder of DogBuddy

‘Airbnb’ for Dogs Secures Investment - Expands into Sweden

Securing investment from the founders of King Digital Entertainment, DogBuddy aims to solidify its position as Europe’s most trusted dog sitting service, Europe’s leading online dog sitting and home dog boarding community, is poised for the launch of its popular website and apps in Sweden during spring 2016.

Following a strategic investment from the founders of King via their new fund, Sweet Capital, DogBuddy aims to see the Nordics become one of its strongest regions over the next eighteen months. DogBuddy has now raised more investment than any of its competitors in Europe[1], with just over €4M / SEK 40M raised to date.

With more than 200,000 dog lovers already registered, and 20,000 approved dog sitters using the service in less than three years, the business has seen revenues grow at over 360% YoY since launching in 2013, and plans to continue to lead this sector in both existing and new markets.

With an estimated 40k dogs in Stockholm alone, the “Airbnb for dogs” is set to capitalise on the trend for humanising dogs, the increasing number of households with dogs[2], and the growing demand for experienced and trusted dog sitters in Sweden.

King’s founders join some of Sweden’s most prominent business figures, including Claes Dahlbäck, Vigo Carlund, Fredrik Palmstierna, Anders Böös and Gerard De Geer, as investors in DogBuddy.

Richard Setterwall, CEO and Founder of DogBuddy, comments: ‘We’re really excited about launching in Sweden – it’s a natural fit for us, especially with the growing demand for dog care services. We strive to be the best community for all dog lovers, providing safe and trusted dog boarding, and this latest round of investment from Sweet Capital puts us in a great position to bring DogBuddy to more dog owners across Europe.’

Christian Dörffer, Co-Founder and CEO of Sweet Capital, says: ‘DogBuddy has seen incredible growth to date and their entrance into Sweden is an evolution of the business’ tried and tested model in a market where demand for dog care services is ever-increasing. We’re thrilled to be supporting DogBuddy in its journey to become Europe’s number one trusted dog brand.’



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