Partner Article

Clock is ticking for submission for 2016 IPM Awards

Deadline for entries is the 29th February 2016

The deadline for submission of entries to the 2016 IPM awards – the highlight of the promotional marketing calendar - is fast approaching.

The IPM would like to remind members and non-members alike that the Award categories have been broadened this year to reflect the continual evolution of this dynamic and responsive form of marketing. With more of a focus on driving loyalty and technological developments, as well as recognising the UK creative industries’ role in spearheading and planning Pan-European promotional marketing campaigns, the IPM Awards represent the very best in promotional creativity.

A full category list and how to enter details can be found on the IPM Awards website. With categories ranging from not-for-profit and B2B, to small budget, social and sponsorship campaigns, the IPM is confident that entrants will find an area for their recent work to shine.

Winners of the IPM Awards will also qualify for entry to the annual IMC Awards – which celebrate the very best of European promotional work. Last year, the UK proved especially dominant, taking well over a quarter of the silverware from the European Awards.

Graham Temple, Chairman at the IPM, said: “The IPM Awards evening in June is always a proud celebration of the very best that the vibrant and diverse UK promotional marketing industry has to offer. We know there is some tremendous work being done on a daily basis by those in the industry, and we want to champion and recognise these impressive campaigns. The UK is at the forefront of promotional marketing and the annual IPM Awards underline just how creative, effective and responsive this sector can be.”

The Awards entry process will be open until 29th February 2016. The winners will be announced at an awards Gala Dinner on 14th June, 2016. The IPM Awards 2016 Call for Entries can be downloaded from the IPM website here. A list of the categories can be found below.

Category A – Industry Awards A1 Telecom, Utilities & Technology A2 Consumer Durables – Auto, Appliances, Home Electronics A3 Consumer Services – Travel & Tourism, Leisure, Recreation and Media A4 Financial & Professional Services A5 Consumer Products – Food A6 Consumer Products – Household & Pet Care A7 Consumer Products – Healthcare, Beauty & Fashion A8 Non – Alcoholic Beverages A9 Alcoholic Beverages – Beer, Wine & Spirits A10 Retail – Traditional Retailers, e-Commerce, Catalogue, Bars & Restaurants A11 Not For Profit, Charities and Public Sector

Category B –Business to Business Awards B12 The most effective Incentive Programme B13 The most effective Reward, Recognition or Motivation Programme

Category C – Experiential Awards C14 In-store Experiential Campaign (includes pop-up stores and car dealerships) C15 Experiential Activation at a Public Event or Festival

C16 Standalone Experiential Activation C17 Experiential Creative Execution Category D – Promotional Techniques and Activation D18 Use of Interactive Technology in Promotions D19 Use of Innovation D20 Use of Social Media Channels D21 Creative Execution D22 On-Pack Promotion D23 Partnership Marketing Campaign D24 Direct Marketing Campaign D25 Best Sponsorship Activation Category E – Promotional Objectives E26 Shopper Marketing Campaign E27 Loyalty or Relationship Campaign E28 Trial and Awareness Campaign E29 Product Launch Campaign E30 Small Budget Campaign Category F – Cross Border Campaigns F31 Multi-territory Promotions SPECIAL AWARDS GRAND PRIX IPM BRAND OWNER OF THE YEAR IPM AGENCY OF THE YEAR

This was posted in Bdaily's Members' News section by Abi Morris .