Member Article

Vernacare Director wins Institute of Directors' award

Emma Sheldon, Group Marketing Director for Bolton-based infection prevention products company Vernacare, has been named International Director of the Year in the Institute of Directors’ 2016 North West Director of the Year Awards.

She was among thirteen of the North West’s leading business figures to be honoured at the prestigious awards ceremony in Manchester on 25 February 2016.

Emma develops and leads Vernacare’s marketing growth strategy, a major contributing factor toward the company’s 20% increase in international sales over the past two years. Recent achievements include breaking into the Asian market, with multi-million pound deals in China, and Singapore, where the company secured its biggest ever contract. She has also been deeply involved in the company’s market entry into the Middle East, India, Malaysia and France, as well as reinvigorating existing markets.

Earlier this year, Emma accompanied a high profile Northern Powerhouse visit to South East Asia, led by the Prime Minister, and then a further regional trade mission to China, led by the Chancellor of the Exchequer. Here, she signed a memorandum of understanding with a leading Chinese healthcare provider.

As a UKTI trade ambassador, a group board member of the UK India Business Council (UKIBC), and a board member of Greater Manchester Regional Growth Fund, Emma encourages other innovative businesses to achieve their exporting ambitions overseas.

Emma Sheldon said: “I feel honoured to have won this prestigious award and am so proud to be part of Vernacare’s many export achievements. Building on the success of our UK market, we are taking our hygienic system of patient toileting and washing to all corners of the globe. Vernacare currently works in 48 countries globally and strives towards creating single-use toileting solutions through cutting edge products that are designed around the patient. It is a business at the forefront of the international drive for cleaner, safer healthcare, championing quality and innovation worldwide.”

Rachel Smith, NW Regional Director at the Institute of Directors said: “At the Institute of Directors, we champion regional business success, and support those that are making waves locally, nationally and internationally, across many sectors and sizes. We congratulate all of these exceptional winners for demonstrating strength in leadership to drive their organisations forward, and for flying the flag for the North West.” Vernacare uses its 50 years of experience in the industry to continually review, research, test and refine its products, working closely with key opinion leaders and global healthcare facilities to continually modify and improve its innovative products to help reduce cross infection and to better fit patient needs.

Emma will go through to the National UK finals of the Institute of Directors’ Awards in October 2016.

Further information: www.vernacare.com @VerncareOffice

This was posted in Bdaily's Members' News section by Vernacare .