Purple Appoint Petah Green as VP, Asia Pacific
Purple Appoint Petah Green VP, Asia Pacific
Purple, the intelligent spaces software company, today announced the appointment of Petah Green, as the new VP for Asia Pacific. Petah joins Purple from Microsoft.
Prior to joining Purple, Petah was the Head of Microsoft’s Enterprise and Public Sector Sales for Australia and New Zealand and their Specialist Sales Director. Before Microsoft, she was Vice President for Asia Pacific for OpenWave Software and had multiple roles at HP, including CMS SEA Director and Director of Software Asia Pacific.
Petah has extensive knowledge of the Asia Pacific region having worked across Australia and Singapore. Petah’s key skills lie in her ability to build and nurture high performance teams and lead them to achieve successful outcomes. From a customer perspective she has proven to be able to build long-term relationships in the enterprise and government sectors by creating loyalty and trust.
Petah’s role with Purple will see her responsible for growth and strategic direction across the APJ region. In addition she will focus on strategic relationships within the Service Provider sector. This is all part of ongoing development within the region, which will also see significant investment in sales representatives in the next few months. Purple already has offices in Singapore and in Melbourne.
Petah will be based in Singapore and report to Chief Revenue Officer, Eric Law.
Eric Law said of the appointment: “Petah brings the experience of leading large organisations at some of the top IT companies in the world. That will be critical as we invest and expand our footprint into the Asia Pacific region. Petah has repeatedly brought together her business transformation ability with her technology savvy to impact marquee customers of the region and we are excited for her to do the same in creating intelligent spaces with Purple customers.”
Petah Green adds: “This is an exciting time for Purple and I am thrilled to be joining the team at this point. Purple’s analytics and data systems offer customers a wide range of opportunities, many of which aren’t currently available in the market. I am looking forward to forging new relationships and adding to the Purple brand in the Asia Pacific region.”
Purple leads the way in real-time analytics and marketing for venues and businesses that want to engage with visitors and understand the use of physical spaces. Purple refers to this process as ‘Intelligent Spaces’ and can help brands to learn more about their location, customer base and help them to take action.
Purple is expanding globally and has nearly 8 million users across 134 countries. It has a global agreement in place with Westcon Comstor, in addition to an active reseller base of over 300 in 60 countries. The Asia Pacific region is crucial to this continued growth and Petah’s appointment will strengthen the teams across the area.
About Purple http://www.purple.AI
Purple is an intelligent spaces company. It evolved from Purple WiFi, the cloud-based marketing and analytics WiFi software company, to take the lead in real-time analytics and marketing for venues and businesses that want to engage with visitors and understand the use of physical spaces.
Purple refers to this process as ‘Intelligent Spaces’ and can help brands to learn more about their location, customer base and help them to take action.
With nearly 8 million users across 134 countries, Purple works with a range of brands and venues, including Molson Coors, Legoland, Jaguar, United Wireless Arena, City of York and TUI.
It has a global agreement in place with Westcon Comstor, in addition to an active reseller base of over 300 in 60 countries. Purple employs over 70 full time staff and currently has offices in the UK, US, Madrid and Melbourne with more offices planned.
Huge growth is being seen in all sectors, including hospitality, where people have time to spend online, retail, where footfall tracking is essential, healthcare, offering transparency around service and communication and entire cities moving towards the Internet of Things.
Purple divides its offering into two specific segments; small businesses and enterprise customers.
Small businesses can continue to take advantage of Purple’s free guest WiFi product and purchase a cloud software license, which allows open access to marketing and analytics tools.
Enterprise customers have the option of four product lines: WiFi, Location, and two new offerings; Fusion and Provision.
Purple WiFi is the well-established guest WiFi, analytics and marketing product. Purple Location is a location based services product that works to actually pinpoint devices, enable heatmapping, provide zone flow information and enable journey management. Purple Fusion is the latest offering, enabling connection to any type of data source, which can then be analysed and actioned. A variety of different data sources will be utilised to harvest information about any physical space. Purple Provision is a commercial product more suitable for businesses, enabling a completely secure guest and staff WiFi environment. This uses automatic certificate provisioning instead of WPA or other encrypted WiFi SSID’s, which are intrinsically insecure for a BYOD environment.
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