One of the customer ‘comfort zones’ planned for JCT600’s refurbished Volkswagen Rotherham showroom.
Nick Hill

JCT600 starts £485k redevelopment at Volkswagen Rotherham

JCT600, the Bradford-headquartered car retailer, has started work on a £485k redevelopment of Volkswagen Rotherham on Bawtry Road.

Work began in January and is expected to be completed in mid May. The dealership will continue to operate as usual from temporary accommodation, situated in the car park.

The 300sq m Rotherham showroom will undergo a complete interior refurbishment to incorporate Volkswagen’s latest retail concept.

As well as creating a desk-free showroom, the dealership will feature ‘comfort zones’, café areas with leather sofas, interactive screens, a business lounge and a customer quiet zone.

In addition, it will include JCT600’s kids zone complete with gaming station and iPad.

The 11 car showroom will include a dedicated handover bay and the dealership’s workshop will also be upgraded to include the latest MOT equipment.

Mark Taylor, group property director of JCT600: “Over the last few years, we have undertaken a massive programme to upgrade our eight Volkswagen’s dealerships across the North in line with Volkswagen’s latest retail concept which has been designed around improving the customer journey.

“From enhancing the hospitality areas, providing baby changing facilities and kids zones to brand new furniture and energy-efficient LED lighting schemes, the aim is to make customers’ visits as comfortable and enjoyable as possible.

“Volkswagen also uses the latest digital technology, alongside face-to-face contact, to better inform and engage with customers. All of the refurbished Volkswagen showrooms are complete with multi-media walls and iPads including a configurator enabling the sales team to help the customer to build up their car, including specification options and prices, and then see it on a 48” screen.”

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