Today's FedEx top tip: Set aside a marketing budget

If no one knows about your business, it can be harder to grow. Having a robust marketing strategy in place is essential to make sure your business is targeting the right audience. To develop your plan, start by carefully looking at your customers. Research the social media channels your customer’s are using, as well as the media your consumers digest and their likes and dislikes. Examining these areas can help inform a detailed marketing plan, will crystallise your marketing and PR activity, ensuring impact and money isn’t spent on unnecessary gimmicks.

There are multiple ways to market your company for less than you may expect, from buying late advertising space to encourage customers to frequent your business via social media.

To help give your business a boost, enter the FedEx Small Business Grant UK. For more information, click here uk.grant.fedex.com/.

This was posted in Bdaily's Members' News section by FedEx .