Member Article

West Ham propose Olympic Stadium 'wrap' in a bid to feel at home

West Ham United have submitted a planning application to add a ‘wrap solution’ around the former Olympic Stadium, as the club attempts to ensure the venue looks and feels like the home of the club.

Should the application be successful, it would see the largest digital screens in Europe, measuring a massive 83m by 12m, installed on the outside of the ground.

If approved, the new installation would enable the stadium to have a highly-visible digital platform for content, information and promotional material, all in HD.

A response is expected within the next eight weeks, to allow installation to take place between May and July

For West Ham matches, Hammers fans will be able to enjoy clips of their heroes past and present as they make their approach to the venue they will call home from August.

Moreover, the screens would be designed to respond to different brightness settings, meaning definition remains at an optimum level for day or night games in any weather condition.

The new plans – which replace the previously submitted application - also include including prominent, Olympic legacy-inspired Claret and Blue shards and the Club’s crest and colours, in addition to branding and advertising.

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