Partner Article

Social gaming developer signs multi-year agreement with major US casino chain

London-headquartered GameAccount Network (GAN) plc has announced a major multi-year agreement with an as yet undisclosed US casino chain.

The deal will see the social gaming developer and supplier of B2B Internet gaming software and content provide its ‘Simulated Gaming’ Internet gaming service to the casino chain.

GAN’s ‘Simulated Gaming’ offering provides gaming-as-entertainment consumer website and mobile apps that will help the casino, who it is claimed gross over $500m revenue annually, expand its digital offering with over 200 casino slot and table games.

Pending regulatory approval, the deal will be the seventh such deal GAN has inked with a US casino since the platform’s launch in January 2014, following similar deals with the likes of Parx Casino and Foxwoods Resort Casino.

Dermot Smurfit, Chief Executive Officer of GAN said: “GAN’s market-leading Simulated Gaming experience has been selected for the tenth time by a major US casino operator whose identity will be disclosed following completion of the regulatory approval process, a necessary feature of the highly regulated environment GAN’s clients operate within.

“Our patented capability linking casino loyalty programs to our Simulated Gaming experience is expected to materially strengthen the Client’s existing patron relationships in an increasingly competitive regional market.”

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