Member Article

Alloy Wire launches new products at Wire Dusseldorf

Alloy Wire is heading to Dusseldorf this week with its largest ever range of exotic Nickel alloys, as demand for intense corrosion properties and high temperature resistance reaches a new high.

The UK manufacturer of round, flat, shaped profile and electrical resistance wires will be showcasing more than 50 alloys at ‘Wire Dusseldorf 2016’, including the recently added Nitronic 50**(0.025 to 5.50mm) and Super Duplex (0.025 to 6.50mm).

These are ideally suited for the fastener, marine, paper and pulp, petroleum, petrochemical and oil and gas sectors and provide a myriad of benefits, including strong corrosion resistance and good mechanical properties at sub-zero temperatures.

The major international trade show will also give the company the opportunity to launch its new stand design and the eagerly awaited 90-page technical brochure, whilst providing industry delegates with an update on its £700,000 investment in new testing capabilities, spooling machines and specialist annealing furnaces.

“Wire Dusseldorf is coming at exactly the right time for our business and gives us a global platform to launch these new products and catch up with clients from all over the world,” explained Angus Hogarth, Sales Director at Alloy Wire International.

“We have listened to what the sector wants and increased the starting diameter of a selection of alloys, such as Hastelloy C-22°, Inconel 625™, MP35N*, Nimonic 80A™, Haynes 282° and Titanium Grade 5.”

He continued: “This has seen us increase sales to £8m, including numerous new orders with fastener suppliers and spring makers looking for small batch quantities and exotic alloys.”

Alloy Wire, which will be in Hall 11/Stand E26, is celebrating its 70th year in business in 2016.

The company has grown into one of the world’s leading providers of wire, supplying 4000 customers in 15 sectors.

An extensive stockholding of materials, ability to provide small batch quantities and 2 to 3 week lead times has seen its wire sold to more than 45 countries across the world.

Angus concluded: “There is a lot of competition in our sector, which is why we are continually looking at the way we service our clients.

“This could be through technical advice, increasing our range of wire or exploring innovations that can reduce lead times even further.

“Wire Dusseldorf is a really important show for us and we’ve set ourselves a £1m target for new sales.”

Trade names of: ™Special Metals Group of Companies, °Haynes Int., *SPS Technologies, **A.K. Steel

This was posted in Bdaily's Members' News section by Russ Cockburn .