US decking firm Trex to expand in Europe with B&Q partnership
US decking manufacturer Trex Company is looking to expand its presence in Europe after forming a new partnership with home improvement chain B&Q.
As part of the deal, Trex will see its eco-friendly outdoor living products made available in more than 100 B&Q stores across the UK and Ireland.
The Virginia-headquartered firm, which has its UK base in London, is expecting the alliance to serve as a “significant potential growth driver”, according to its president and CEO, Jim Cline.
He continued: “We know that many consumers begin their search for decking at home and garden centres and we are pleased to be able to make Trex products available more widely to UK consumers and contractors through the strong B&Q network.”
B&Q will also make Trex products available via its online store.
Trex’s decking and railing is made of 95% recycled materials, including industrial wood scraps and recycled plastics.
Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →
Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular morning London email for free.
Confidence the key to our artificial intelligence future
The missing piece of the puzzle in the NEET crisis
The North East investment story needs two engines
We must forge change to close the skills gap
Creating the conditions for North East talent to thrive
Time to end London monopoly on arts talent
Why local government is key to devolution success
Your reputation is worth more than that invoice
There is no perfect time when selling a business
What next when social media career help goes?
The psychological contract that nobody signs
Time for strategy built on the foundational economy