Member Article

BuyitDirect Launches Specialist Drones Retailer DronesDirect.co.uk

The BuyItDirect Group, one of the UK’s leading online appliances and electronics retailers, has launched DronesDirect.co.uk, with the aim of becoming the UK’s largest drones retailer.

The news comes following the acquisition of drone business ProFlight-UK Ltd by the BuyItDirect Group, which also owns popular electronics retailing websites such as AppliancesDirect.co.uk and LaptopsDirect.co.uk.

As part of the acquisition, BuyItDirect has rebranded the company as DronesDirect.co.uk, whilst retaining the ProFlight-UK Ltd product branding, product lines and expertise.

The retailer sells a wide range of market-leading drones brands including DJI, Parrot, Yuneec, ProFlight and 3DR via the website.

ProFlight founder, Tim Morley, will continue to be heavily involved in the business and is now responsible for the website’s continued success and future development.

DronesDirect.co.uk currently have 50 drones listed on their website catering for a range of budget and pilot requirements, including sophisticated camera and racing drones, amongst other specialist models.

Nick Glynne, managing director at BuyItDirect Group, said: “We are delighted to have acquired ProFlight-UK Ltd, which has great credentials within the drones and UAV market, bringing further gadget specialisms under the BuyItDirect umbrella.”

“ProFlight’s proposition allows us to enter the market as DronesDirect.co.uk at an advanced stage, armed with a vast knowledge of the product category and an established customer base.”

“Whilst ProFlight-UK Ltd already has a customer base of drone racers, hobbyists, professional aerial photographers and cinematographers, BuyItDirect will help to bring the products to the attention to a wider audience.”

“This acquisition is key to the continued growth of BuyItDirect, and allows us to maintain our position within the electronics market. We anticipate drones will become a real growth market as they move from a hobbyist product to have a wider appeal - they are genuinely useful pieces of technology and have thousands upon thousands of possible applications.”

Tim Morley, said: “I am thrilled that BuyItDirect has acquired ProFlight-UK Ltd – Nick and the company have a genuine interest in the product category and are keen to develop our offering and bring it to a wider audience - and I know the Group’s vast experience and expertise in online retailing will allow us to secure future success. I very much look forward to DronesDirect.co.uk taking the category leadership spot.”

DronesDirect.co.uk is one of the UK’s leading drones, quadcopter and flying accessories retailers, based in Huddersfield. The full product range can be found at www.DronesDirect.co.uk.

This was posted in Bdaily's Members' News section by Gemma Eccleston .