Member Article

Newcastle tech firm works with US startup to power new golfing app

Newcastle tech firm shinobicontrols has helped to power a new app which hopes to make waves in the golfing world, as technology continues to play a greater role int he sport’s development.

The Arccos Driver app, the latest product from US startup Arccos Golf, helps golfers measure precise distances, track shots and analyse their overall performance on the course.

The performance tracking system combines a smartphone app with a single club sensor, which is then brought to life using charts and data visualisation tools supplied by shinobicontrols.

Since its inception in 2011, shinobicontrols has been creating User Interface (UI) controls for iOS and Android developers. The firm is part of Newcastle-headquartered software development consultancy Scott Logic Limited.

Stuart Grey, Chief Operating Officer at shinobicontrols, said: “Arccos, through both Arccos Driver and its master product Arccos Golf, is delivering real-time insights to help golfers get to, and stay at the top of their game, without asking them to change their behaviour or giving them any extra work to do.

“The technology, through the use of bluetooth sensors and GPS, fits seamlessly into their game. Distance to the pin, greens in regulation and average distance achieved are measured along with many more and then presented in real-time, using shinobicontrols.”

Ben Heller, Director of Software Development at Arccos added: “We’ve had a great experience with shinobicontrols and consider its products to be leading the way in mobile data visualisation.

“Our customers wanted to view their stats in real-time on the golf course, and engaging with shinobicontrols has allowed us to exceed customer expectations in a matter of months.

“We had to find a solution that could handle the large amount of data that our sensors collect, but also be customisable so the charts would fit with our design requirements and match the look and feel of our wider brand.”