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Latest BuzzCity report reveals consumer holiday booking trends

BuzzCity, the global mobile advertising network, has released its quarterly report on consumer travel trends. The latest global study of mobile users reveals that consumers are more likely to use social media to source travel destinations and offers than through travel agents. The rising power of social channels and mobile internet means that 45% of us are also now searching for travel information online.

Furthermore, nearly one in four (22%) mobile consumers no longer use travel agents at all for gathering holiday information, and instead rely on recommendations from review pages and special offers from travel company and resort websites. The research also reveals that 23% of us get our travel information from friends, family and social media.

The rise of mobile internet means that consumers now have the ability to either book holidays themselves, compare deals or bring this information to a travel agent. However, despite easy access to information via the internet, BuzzCity’s research shows that 78% of mobile surfers rely on travel agents in one way or another.

The report surveyed 5,800 mobile surfers across 17 countries, with the data being collected between 15th March and 3rd April 2016. The full report can be downloaded at http://www.buzzcity.com/l/reports/The-BuzzCity-Report-Vol-6-Issue-2.pdf.

This was posted in Bdaily's Members' News section by BuzzCity .