Partner Article

Big success for Lancashire Farm Dairies

Sales of ‘big pot’ yogurt are booming and are likely to continue, according to Rochdale-based Lancashire Farm Dairies.

Currently only producing yogurt in the ‘big pot’ format (450g and above), Lancashire Farm is one of the fastest growing yogurt brands in the UK and is leading the way in big pot sales, with a 14.4%[1] increase in overall value sales over the last year.

The overall UK market growth of ‘big pot’ yogurt is 10.1% in the last year and is now valued at £327m.

Azhar Zouq, managing director at Lancashire Farm, said: “The recent figures not only highlight strong results for Lancashire Farm as a brand but also show that consumer shopping habits are changing.

The growth of the category reflects the nations’ love of yogurt and its increasing use as an ingredient and not just a snack. The rise in the ‘big pot’ category represents a huge opportunity for brands and businesses looking to tap in to this growing consumer demand.

Mr Zouq added: “Lancashire Farm is continuing to offer consumers a range of flavoursome yogurt products, with a major focus on the big pot category. With consumer habits continually changing, we are always striving to innovate and adapt to consumers’ needs.”

“As well as big pot yogurt, natural yogurt has continued to rise in popularity. Consumers are more and more so looking for products that offer great health benefits, but still provide great taste, versatility and superb value for money.

“The range of products that we currently offer tap in perfectly to what consumers are currently seeking out. Yogurt is now no longer seen as just an on-the-go snack, it is now being purchased as a product that can enhance the flavour of a variety of dishes.”

The Lancashire Farm Dairies range uses the best ingredients including milk directly from farms in Lancashire to create consistently good flavours.

Priced at between £1.20 and £2 for pack sizes from 450g to 1kg, Lancashire Farm’s range is available in all major retailers across the country.

[1] Kantar Worldpanel, yogurt retail market 52 weeks ending 8 November 2015

This was posted in Bdaily's Members' News section by Nick .