Harrogate content agency merges with PR firms to create £100k turnover business

A Harrogate-based PR and content agency is preparing to expand after announcing its merger with two regional firms.

The Content Market was launched last September by three former journalists, Katie Oxtoby, Vicky Carr and Jenni Moulson.

The company has merged with Haig PR, set up six years ago by Jenni, and Verve Words, a freelance copywriting and journalism business run by Vicky, to create a single agency.

Jenni and Vicky are both directors of The Content Market, alongside former journalist Katie.

Katie said the merger would create a £100K turnover business specialising in content marketing and social media management.

She commented: “We launched The Content Market brand because we believed there was a demand for a more progressive type of PR and marketing agency focused on high quality, journalistic content.

“Our predictions proved to be correct and, as we expand our work with businesses and agencies on content strategy and creation, it makes sense to bring everything together and concentrate on developing The Content Market’s brand.”

Katie added: “There’s a real appetite for creativity with many of our clients looking for a combined approach that uses good content, video shorts and visual social media platforms like Snapchat and Instagram to push their marketing message.

“Business owners are realising that regardless of the media they are using - whether it’s press releases, blogs, social media or email newsletters like Mailchimp - the key is to have high quality, engaging content that will connect powerfully with the target audience. With the right content being created on a regular basis, businesses quickly begin to feel a positive impact.

“We are conscious of the need to keep our overheads low so that we are not passing costs on to clients, but we anticipate making a number of strategic appointments during 2016 to support growth.”