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New £25m socially-minded investment fund launched

Social investment firm Mustard Seed has launched a new £25m fund to support up and coming ethical tech companies.

The London-based organisation is to commit the cash to startups at home and abroad who exhibit a positive social impact or societal focus for good.

Founded in 2013 by former Goldman Sachs employees Alex Pitt and Henry Wigan, the firm aims to help businesses which ‘generate positive and sustainable outcomes’ in society evolve and grow through seed funding.

Mustard has already engaged in high-profile investment in the likes of smart food meter startup Winnow Solutions, whose innovations help to reduce food waste in the catering industry, as well as geolocation firm What3Words.

Speaking to Tech City UK, incubation director Alex Pitt, said: “Too many strong founders with brilliant, noble ideas fail to take off because both capital and resources – industry expertise or commercial introductions – don’t reach them at the very early stage.”

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