L-R: Hywel Lewis, Puddle Ducks' mascot Puddle, Ruth Nelson and Ali Beckman
Richard Bell

Cheshire firm Puddle Ducks to make a splash with new Butlin's partnership

North West-based swimming lessons firm Puddle Ducks has given its customer base a UK-wide boost after signing a new partnership with holiday camp operator Butlin’s.

As part of the agreement, Holmes Chapel-headquartered Puddle Ducks will deliver swimming programmes for children aged under three at Butlin’s network of seaside resorts.

From September this year, Puddle Ducks will serve as a partner in Bultin’s new Teeny Tots programme, which sees the leisure operator launch a number of activities geared towards its youngest guests.

Tracy Townend, a co-founder of Puddle Ducks, said: “We are delighted to be working with Butlin’s.

“They are all about creating great experiences and memories for children and families and their resorts have outstanding swimming facilities.”

She continued: “It makes total sense to be offering families this opportunity to teach babies and pre-school children a new life skill in a safe environment.”

“It really is never too young to start enjoying water-based fun which will hopefully turn into a passion for swimming that will last a lifetime.”

Established in 2001, today Puddle Ducks provides swimming lessons for youngsters across 32 branches, including the £600k Aqua Nurture centre in Hyde.

Butlin’s partnerships manager, Hywel Lewis, commented: “We are really proud of our Just For Tot’s breaks and are always looking for ways to make them even more enjoyable for families with children under five.

“As part of our continued drive for innovation we created Teeny Tots – an industry leading break for our youngest guests.”

Hywel added: “Puddle Ducks has impressed us from day one, their industry expertise, energy and enthusiasm for teaching children (and parents!) how to swim and enhance their water confidence is a fantastic addition to the product.”

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