Liverpool FC launch new online store with JD.com

Liverpool FC are looking to boost merchandise sales in China with the launch of a new online store.

The Reds have today (May 10) partnered up with Chinese e-commerce firm JD.com to create a retail site utilising the company’s JD Worldwide sales platform.

LFC’s chief commercial officer, Billy Hogan, said: “Our millions of Reds fans in China are extremely passionate and committed, and we are delighted that they now have quick and convenient access to a wide range of Liverpool FC merchandise on JD.com.”

Liverpool, which signed an extended deal with Danish brewer Carlsberg earlier this year, are one of the most popular international teams in China. According to JD.com, the club boast over 1.7m followers on Chinese social network Weibo.

In a report by Reuters, the general manager of JD Worldwide, Tony Qiu, commented: “With English football gaining steam in China, we are thrilled to welcome Liverpool FC to JD.com and look forward to working together to bring high-quality authentic club merchandise to fans.”

Earlier this week, JD.com reported a 47% in its Q1 revenues. The company is widely considered to be the biggest China-based competitor of Alibaba Group Holding Ltd, the country’s biggest e-commerce firm.

The launch of the new store at liverpoolfc.jd.hk follows last month’s rumours of a potential £700m takeover bid from a Middle Eastern investor.