Member Article

Calbee UK shortlisted for national industry award

Calbee UK, the manufacturer of Yushoi Snapea rice sticks, the baked snacks made using green peas, is celebrating after it was shortlisted for the Grocer Gold Awards, arguably the most prestigious accolade in the FMCG industry.

Submitting the brands Sweet Chilli & Lemon product for testing, which has received positive customer feedback since its launch back in June 2015, the company hopes to see Yushoi named as SME Brand of the Year.

The awards, which launched in 2003, celebrates the great work that is being done by companies that work across the food and drink industry. They focus on key business areas including innovation and customer satisfaction.

Senior Brand Manager for Calbee UK, Sarah Brown comments: “As a relatively new brand to the market we are absolutely thrilled to have been shortlisted in the Grocer Gold Awards. Getting to this stage is a huge endorsement for Yushoi and we have everything crossed for the final in June.”

Promising ‘pomp, glamour, glitz, networking, entertainment and glorious food and drink’ the winners will be announced on 14 June during a prestigious awards ceremony at the Guildhall in London.

For further details about Calbee UK please visit: www.calbee.co.uk or for information about Yushoi please visit: www.yushoi.co.uk.

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This was posted in Bdaily's Members' News section by Lindsey Davies .