Leeds United signs three-year sponsorship deal with 32Red

Leeds United is already preparing for next season after announcing that 32Red, the online casino company, is the club’s new Official Shirt Sponsor for the next three years.

As of July 2016, the new sponsorship deal will see the 32Red logo appear in blue on the front of Leeds United’s playing kits.

The 32Red brand will be featured inside Elland Road and across the Club’s various media platforms.

32Red has recently sponsored both Swansea City and Aston Villa in the Premier League, as well as Scotland’s Rangers Football Club.

Leeds United supporters will have access to over 500 online casino games on 32Red’s website.

Paul Bell, Leeds United’s executive director, said: “We are delighted to announce a three-year shirt sponsorship deal with 32Red PLC, the UK’s premier online casino entertainment brand. We are hugely excited by this partnership and the opportunities it will deliver for all involved.

“32Red are a modern, forward-thinking brand with a long-standing and successful history of sponsoring high-profile teams within football and we are delighted to welcome them into our commercial partners programme.

“We look forward to building a strong relationship between our two brands both on and off the field as we seek to return to the Premier League. Our commercial partners are extremely important to the Club and we would like to thank 32Red for their support.”

Ed Ware, CEO of 32Red, added: “We are delighted to be working with Leeds United Football Club, a true giant of English football with an amazing and passionate fan-base.

“We have a proud history of successful football club sponsorship deals and this is a fantastic opportunity to work with such an iconic club and showcase the 32Red brand. We look forward to our association with Leeds United over the coming seasons.”