Partner Article
Adidas sponsorship backs up Middlesbrough FC's Premier League return
Middlesbrough Football Club ascension into the Premier League will be complete with an adidas sponsorship.
An extended partnership with the German sportswear giant means that the North East club will continue to feature the adidas brand on its home and away kits for the 2016/17 Premier League season.
Adidas has produced the club’s playing kit and training gear since 2009 and that is set to continue in the Premier League next season and beyond.
Gavin Thomson, adidas Managing Director, North Europe, said: “We are proud of the progress made by the club as they return to the top flight.
“We are excited by the prospect of continuing to grow the partnership as the club move into that next chapter.”
Boro Chief Executive Officer Neil Bausor said: “We’re delighted to extend our partnership with adidas and are looking forward to working together in the Premier League.”
Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →
Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.
Enjoy the read? Get Bdaily delivered.
Sign up to receive our daily bulletin, sent to your inbox, for free.
Business success starts with people investment
It's time to confront the digital poverty crisis
Why a business exit is no longer all or nothing
Culture is the foundation for sustainable growth
Business must help young people take root in work
Purposeful procurement for long-term growth
Time to rethink outdated views on apprenticeships
The scale-ups rocketing through our fast world
Care about the experience, not just the outcome
The rise of an alternative investor model
Bots don't beat personal business coaching
From COVID-19 to the Middle East crisis